Dressing up made cheap & easy
Clothing Rental is growing. Social Closet allows consumers to buy and sell sustainable fashion.
Rent the Runway, Nuuly, Fashion Pass, and more have changed the game for clothing consumption. Being able to rent clothing increases accessibility to luxury and semi-luxury fashion; bridging the gap between social classes. Simply create an account, choose a membership, and rent clothing or accessories. When you’re done, send them back in provided packaging and choose new items.
In addition to creating accessible fashion for a lower price, clothing rental is sustainable for consumers. Rather than purchasing an item to wear once, you can rent one that is pre worn and someone can wear it after you. The convenience outweighs the cons of being a member.
The experience of renting clothing is like having a monthly or bi-weekly shopping spree. New clothes are available constantly from various designers and collections. the idea is to make you the best dressed version of yourself from a tropical vacation to a Pilates class.
“We bring in new inventory every day and are constantly sourcing new brands via trade shows, Instagram, or even customer referrals,” says Dave Hayne, CTO of URBN and President of Nuuly. (Vogue)
But when do the consumers get to join the fun and profit from clothing rentals?
A startup company called Social Closet brings a new shopping experience to the table. It’s innovative and in it’s early stages seems like a social media and retail platform combined. “Lenders” can post their item and name their price. “Renters” can shop the website and rent whatever they are looking for.
The unique part about it is that you can search on a map if you want same day delivery. The renter can meet with the lender in person or pick up the item rather than paying for shipping.
Dresses range from Princess Polly to Bronx and Banco. Other featured brands include Selkie, For Love and Lemons, Free People, Cult Gaia, and many more.
The startup is currently based in New York City, but is not limited to the Metropolitan area. Users can now post items to lend and take a spin at profitting off of their own clothing without having to get rid of it.
Let us know what you think blossommagazinesc@gmail.com & check out Social Closet.
